Yes you read right, but don't head out on a gum shopping spree just yet. Gum will serve as cab fare only for a promotional event sponsored by Trident for their Trident Layers gum. If you find yourself in the Times Square area this Thursday, October 21st, need a cab, and have some time on your hands (as with many free promos, I would anticipate a line) head to the Trident cab stand at the corner of 42nd Street and Broadway. Branded cabs will take you wherever you want to go within the designated city limits (not sure what those have been determined to be).

Thursday, October 21s
6:30am to 2:30 pm
Times Square, 42nd Street & Broadway

You don't even have to purchase a pack of the gum before you get there, according to MediaPost free samples will be distributed while you wait. There will also be a competition involving the grabbing of mint leaves for a chance at prizes.

Want to try the gum and can't wait until Thursday, get a coupon for $0.75 off on Trident's Facebook page.

Oct 19, 2010 Posted in | , , , , , | 0 Comments »

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