Frito Lay has set up their Flavor Kitchen in Times Square. From April 11th to the 15th from 11 am to 2 pm, you can catch a variety of celebrity cooks in the kitchen atop the marquee of the Hard Rock Cafe, 1501 Broadway at 43rd Street.
If you cannot head over there to check it out in person you can watch the cooking demonstrations below via this livestream video link. The recipes that are being demoed are part of Frito Lay's continued shift toward all natural ingredients in their products.
You should also visit and become a fan of Frito Lay's Facebook page so that you can enter to win a different Electrolux appliance each day.